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Frontiers in consumer behaviour 808


 
Module code GIJ 808
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This elective captures consumer responses to a changing socio-economic environment, economic pressures, cultural concerns and a fluid digital world which is becoming increasingly blurred with real life.
Module credits 6.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 21 Hours
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1 or Semester 2
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